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Following a recent rebrand, SBE Beauty packaging is made from 50% PCR materials and 100% recyclable paper.
September 30, 2026
By: Rachel Klemovitch
SBE Beauty is bringing its full collection of clean beauty essentials to Credo Beauty nationwide.
Launching September 30 in all stores and online, the partnership marks the brand’s first move into physical beauty retail and a new chapter in its mission to make getting ready feel simple, approachable, and joyful.
SBE Beauty recently underwent a rebrand, which included changes to their packaging and typography to modernize it.
The packaging is made from 50% PCR materials and 100% recyclable, FSC-certified paper.
SBE Beauty’s debut at Credo Beauty marks the next chapter: bringing its signature approach to beauty to more people, with new opportunities to experience the collection firsthand.
Founded by lifestyle digital creator Ella Rose McFadin HW and business partner Jordan Hayward, SBE Beauty is dedicated to thoughtfully developed, high-quality clean products that help you feel confident in your skin and celebrate your natural beauty.
Co-Founder Ella Rose McFadin HW commented:
“I felt that makeup was complicated, and transparently, a bit intimidating. After years of consuming makeup tutorials and trying tons of different trends, I discovered that a more natural approach to beauty was exactly what I was looking for. SBE Beauty’s mission is to create products that put individual beauty first, are easy-to-use, and great for your skin.”
The brand’s aesthetic is clean, fresh, and uncomplicated with products that fit seamlessly into a daily routine.
At the heart of the collection is Blush Crème, a hero formula that delivers a fresh, lit-from-within glow. Alongside it, nourishing Lip Oils, Bronze Crème in a fresh, innovative shape, and their best-selling Brow Gels offer the finishing touches for a ritual that feels as good as it looks.
In October, SBE Beauty launches a limited-edition SBE Beauty Lip Oil Minis Gift Set, in a new squeeze tube format featuring Jellyfish, Urchin, Seahorse, and a new exclusive shade, Sand Dollar.
Additional product and category launches are planned for 2027, all exclusive at Credo before anywhere else.
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